My car is made by Vauxhall, a GM owned company. And it speaks to me.
When my lights are on, when my handbrake is up, when the car needs a service, when I forget to put my seatbelt on, I get told in no uncertain terms – PING – to rectify the situation.
All these PINGs are a little annoying, but they serve a purpose. However, the most important PING of all – to tell me I need fuel – doesn’t exist.
Sure, the car displays a little amber light on the dashboard to warn me of an impending breakdown on the side of the motorway. But I spend most of my drive to and from work looking at the road, not my instruments.
General Motors is currently in debt to the sum of $173bn. And it wouldn’t have happened if they’d just thought about their customers’ needs and installed a PING on Vauxhall fuel gauges.