My findings weren’t particularly interesting, but they did get me thinking about the state of my business.
First of all, what did Google and Alexa think?
It seems that Google doesn’t like me quite as much as it did a few months ago. My PR has dropped from an insignificant 3/10 to a paltry 2/10. Why I do not know; clearly I’ve done something to annoy the big G.
On the bright side, Alexa has upped my ranking from 2,216,056 (which is probably as low as any ranking could be) to 829,909 (still rubbish, but better).
I think there are a couple of good reasons why this has happened to me:
- I’ve been messing around with my site a fair bit lately. I’ve had 2 site redesigns in the past 12 months, a change in the structure of the site’s content, and a hosting change a couple of months ago. Surely none of this can be helpful.
- Google obviously doesn’t think much of the links I’ve been building to this site lately. Pity, but sometimes these things happen. Google PageRank is a completely worthless gauge of a website’s importance anyway, so I don’t really care.
- Traffic to my blog has steadily been increasing over the past 3 months, so Alexa is right to notice my 362% increase in global reach. Of course, Alexa is just as worthless as Google at measuring website authority.
Why I don’t care about Google PR or Alexa
PageRank and Alexa rank are rubbish in my opinion, so what do I consider to be a good indication of my website’s performance this year?
- More traffic (78% increase in the past 6 months).
- More comments on my blog (but not enough. Get commenting!)
- More return visitors (my bounce rate has dropped from a whopping 93% to 59%)
- More sales leads (from less than 3 per month to between 5 and 8 per week).
- A higher number of sales lead conversions (no data available, but something seems to be working).
On the whole I’d give my progress a 7/10 so far this year. I’ve fallen short of the goals I set myself but I’m not too disappointed. Besides, I’ve still got 2 months to go.
So that’s how I use a tiny bit of science and a huge dollop of gut feel to measure my online business performance. How do you measure yours?